Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories. We think our Blog is a great way to get started, as well as guide you to your own success.

Announcing the Banker Education Series

Banker Education Series

Announcing the Banker Education Series

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



Kicking off with our first webinar on Thursday, April 23rd at 3 pm Eastern, I'm excited to launch a new service designed specifically for my friends in the banking and financial service community. Entitled Banker Education Series, I'll be hosting a webinar every month featuring one of the many great folks that I've met over my 20+ years involved in the banking industry, with the first 15 of them as a community banker.

This month the webinar is going to be with Doug Johnson of the American Bankers Association discussing the issue of the .bank TLD (top level domain). I had the pleasure of meeting Doug at a conference this past January and he gave a great presentation on the .bank issue, what questions bankers have about registering their domain with this extension and much more. You can check out the blog post I wrote after attending his session on my personal blog or sign up for the webinar later this month to attend live and ask your questions.


Theme picker

Contact author

scroll top