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BES - What the Heck is Apple Pay...

Banker Education Series

BES - What the Heck is Apple Pay...

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



I'm excited to announce the second episode has been scheduled for my new Banker Education Series monthly webinar and I'll be joined by Kathleen Craig, founder and president of a cool Michigan-based company HT Mobile Apps.

I'm excited to announce the second episode has been scheduled for my new Banker Education Series monthly webinar and I'll be joined by Kathleen Craig, founder and president of a cool Michigan-based company HT Mobile Apps. In addition to being a fellow "recovering banker" and had worked in the industry for several years, she also is a presenter and speaker at bank conferences and conventions. She'll be talking about Apple Pay and has some great information on her blog that you may want to check out!

I had the pleasure of hearing her present at a recent Michigan Bankers Association event in Traverse City, MI on mobile banking. As a digital marketer (and "banker at heart") both of these topics are near and dear to me and it's apparent that consumers are using mobile devices more today than ever, with no signs of slowing down. In fact, on a recent WSI conference call we had someone from Google to provide an update on their April 21st "mobilegeddon" update and he indicated they expect this year mobile search activity will surpass desktop search. Despite this fact, however, he also stated that 77% of global websites are NOT mobile friendly - which of course creates a nice opportunity for me as a digital marketer and someone that helps build mobile friendly websites!

But back on topic for the Banker Education Series... Kathleen is going to join me on Thursday, May 21st at 3 pm Eastern and share some information about Apple Pay, the mobile phone giant's way to facilitate payments without having to use "plastic." We'll be discussing what Apple Pay means for community bankers (should we be concerned), how it changes the security around a transaction and what community bankers (and others in the payments industry) need to know.

Read more about the session over at the BES page or you can register right now if you like. Also, be sure to sign up for the email notifications so that you'll get updates on future episodes and have an opportunity to join us each month.


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