Have you ever been browsing a website and the next day an ad pops up regarding the same website you were on? Whether you were browsing the web for a new pair of shoes, or your favorite workout gear, the likelihood of that same brand showing up on your web browser the next day is very likely. Why? Let us introduce you to display ads -- the most popular form of digital marketing.
Display ads are outcompeting social media, paid search, email marketing and video. How?
Display ads are affordable, hyper targeted and allow advertisers to reach their consumers at the right time and place. So how do these types of ads work? Display Ads are created to drive engagement among consumers. Engagement can be measured through viewability, click through rates, and frequency reporting. All of these measurements allow advertisers to gain a better understanding of the impact and engagement of their banner ads. On the other hand, due to their hyper targeting abilities, these ads are completely tailored to the individual receiving the ad. Therefore, making the process a personalized marketing tactic, (which we talked about in a previous ‘Did You Know’ edition)!
How do we know this?
Because this type of marketing directly resonates with consumers.Approximately seven out of ten consumers say they prefer content and ads that are tailored to their personal interests and shopping habits. Therefore, it is important to implement display advertising to help meet your consumer on a channel they are already active on, which will make the purchasing process fast and convenient.
Wait! There is one more thing…
Display ads also provide fiscal benefit for your company! On average, recent cost per day ad campaigns experience a return of three dollars for every dollar spent on display advertising. Therefore, you are spending far less money and gaining more engagement from consumers. Overall, by capitalizing on consumer needs and wants, this will help you and your company in the long run in every sector of your business.
Now you know the importance of display advertising!