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Did You Know… Edition 31: B2B Marketing

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Did You Know… Edition 31: B2B Marketing

Elle Humphries by Elle Humphries

Director of Marketing

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Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

B2B Marketing dives into a whole new sector of the marketing industry. How so? B2B marketing entails many challenges due to the lack of opportunity when it comes to marketing directly to a consumer. Although, this challenge is not enough to completely halt B2B marketing, because it is just as important as B2C. B2B marketing focuses on  marketing to an organization as a whole, while also thinking about the individuals who run the business. How do you know who you are marketing directly to? Lucky for you, we have some information that we think you may appreciate! 

Furthermore, what dictates the sale of a B2B company? With over 45% of B2B buyers being in the age range of 25-34 years old, this could potentially change the ways in which one has to market their product/services. For example, millennial B2B buyers cited internet search and vendors’ websites as their top two means of researching products and services. Therefore, as we have preached on the ‘Did You Know’ series before, website design is VERY important! Having a clean and effective website proves to help those within the 45% find your website and make engagement with sales staff and or product/services. Speaking of sales staff, 65.2% of B2B buyers said that they found value in discussing their situation with sales people (this is an important concept to grasp so you can provide proper training and education to your sales department). With that being said, individuals value a “person to person” conversation to seal-the-deal on their purchase. Also, by training your staff, you will more than likely increase your ROI efforts in the long-run, (benefiting your company’s reputation positively among consumers). Therefore, the increase in your ROI will be powered by the 70% of B2B buyers (who cite company reputation as the most influential factor when choosing which company to do business with). 

Overall, the purchasing decisions that are made by B2B buyers are ones that need to be analyzed for the success of your business. 

Now you know the importance of B2B marketing decisions!

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