If you think about all of the times in the past month that you have picked up your phone to answer a question, it would be a lot right?

Well research shows that search engines drive 93% of all website traffic. Therefore if you are looking up how to power wash a deck, your search engine is going to redirect you most likely to a company’s website. If it is not one website in particular, you will see a list of “helpful” hints that have been put out by massive amounts of companies in this industry. This helps the consumer also find a reliable company to hire, or buy products from. It is stated that 90% of searchers have not made up their mind about a brand before starting their search. This then gives marketers an advantage to promote their advertisements to hopefully get in the eyes of their intended consumer. The consumer is also more likely (50%) to click on a particular brand name if that brand name shows up more than once on the search results. This helps businesses from small start ups to established industry leaders. Consistently targeting consumers by using paid or organic advertisements helps the consumer to remember your brand name and promise. This can ideally lead to a sale, or a conversation with a sales person for further information. However if your company is local to your community, research shows that 18% of all local searchers lead to a sale in one day. Therefore depending on the industry and location you are in, there are different tools you can utilize within the search marketing sector. 

Now you know the importance of search marketing!

Resource: https://www.hubspot.com/marketing-statistics