How do we know how to reach the right audience? In order to advertise on a digital video service, consumers must complete surveys to inform you about their interests. This is helpful because it makes it possible to segment the right shows and ads toward your target audience.. With that being said, the different segments are created based on the shows your consumers are watching (which separates them into different categories when it comes to direct advertising). On the other hand, in order to catch the eye of consumers, you are able to incorporate elements of the film and entertainment industry into the scripts or imagery you are using (for commercials/hulu advertisements). By doing so,you are making your brand remain relevant among the consumers that you are targeting. 

Overall, by promoting relevance within your brand, you are also promoting engagement and interaction by consumers. Just how many consumers do you ask? 72 million hulu consumers/users are considered to be “ad-supported viewers”. Therefore, they are the individuals who do not pay for the feature to skip the ads, and genuinely, they are required to watch what comes up on their screens (there is no skipping advertisements on this subscription!).

Take advantage of the new advancements in today's society and jump ahead of your competitors in the industry! 

Now you know! 

Research: https://linchpinseo.com/tips-for-advertising-on-hulu-or-netflix/