With that being said, can you recall all of the ads that lineup on the side of your search engine, enticing you to press the “buy cart” that you made last week? Advertisements are meant to bring the audience information and insight on products or services. How? Research shows that 75% of users click on ads because they help to find the information they need more easily. Therefore, making it easier for marketers to understand how to properly create ads that will target their audience. First, marketers must design the ad in order to grab the eyes of the consumer and entice them to click through to the website (because 49% of people are most likely to click on a text ad, so we must make them more attention grabbing!). Why? Because marketers are more likely to create a text ad if they are looking for clicks, conversions, or website visits. 

Overall, PPC ads are typically more helpful for users due to their high targeting rate. With more capital being used in advertisement, this means it will be more precise when taken to market. Research proves this point by stating that, “PPC visitors are 50% more likely to purchase something than organic visitors”. These numbers are extremely significant when deciding whether or not to engage with paid marketing efforts. Another number that we want to draw attention to is Paid search ads, which can increase brand awareness by as much as 80%. With an increase in overall brand equity, you are ensured that your brand is going to have increased rates of conversions. In turn, promoting your brand within the industry to stand out among the rest of your competitors! 

Now you know! 
 

Research: https://99firms.com/blog/ppc-stats/#gref