In today’s day and age, what is the best way to get in touch with someone? What method of communication would you turn to first?
SMS text messaging has completely taken over the way in which we communicate with those around us, let alone with businesses! Consumers are more likely to open text messages before any other form of mobile communication. Therefore, SMS messaging allows for a higher open and response rate, while increasing conversion rates back to websites. This is mainly due to the convenience factor for consumers, as they are already using text messaging for personal use.
Who is most likely to engage with SMS Text Messaging?
Within the 18-34 year old age bracket, text messaging is the preferred channel for notifications from businesses. Think about how many times a day you go into your messaging center to check a text from a friend. A lot, right? So from a business standpoint, brands need to start taking advantage of this opportunity. Consumers are most engaged with receiving and/or responding to a text message, as it pops up as a normal conversation. Research shows that 83% of millennials open sms messages within 90 seconds of receiving them. That is an extremely large percentage of consumers and an even faster open rate!
What type of SMS messaging is likely to get consumers to engage with the company?
Research shows that 75% of millennials prefer SMS communications for deliveries, promotions, and surveys. In addition, 48% of internet consumers said they would prefer to receive their loyalty related messages via SMS. Within that group of different outreach options for companies, there is also the opportunity to send consumers surveys for them to respond to. Overall, 31% of consumers respond to sms surveys with an average response time of less than 6 minutes.
Think about how many times you have had something delivered, or interacted with an online brand, and they sent you a survey. If it is sent via SMS, there is a much higher chance for a consumer to take the time to respond, rather than if they have to dig through their very overused gmail (we all have that one email that is used for only promotions…) Therefore, with that being said, SMS creates engagement rates 6-8 times higher that retailers normally achieve via email marketing.
Now you know!