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Did You Know...Edition 47: Facebook Business Manager

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Did You Know...Edition 47: Facebook Business Manager

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

Want to analyze the data from your social media posts, but unsure of where to start? Facebook Ads manager shows you how your advertising is helping you achieve your business goals across Facebook, Instagram, and your audience network. By analyzing the data pulled from your recent social media posts, there is an opportunity for the growth of engagement among consumers. By viewing your results at the account level, you can get a high-level picture of how all your campaigns are performing.

How Facebook Ads Manager Helps You Get To Know Your Audience

You can use breakdowns in ads manager to see the age of your audience, where they are viewing your ads, what device they are using, and much more. This information allows you to customize your advertisements to catch the eye of your audience and increase engagement levels. Increasing engagement with your audience improves your brand's recognition and awareness in the industry. You can also customize the metrics that you want to see, compare performance across different date ranges, and use charts to analyze your results. Comparing data found in breakdowns allows you to use the results to make decisions about future campaigns. Therefore, if you need to change the time that you post your photos, or maybe you found that videos are more engaging with your audience, you have the ability to fully shift your focus on your social channels to cater to your audience's needs and wants. 

Does posting at a certain time matter?

Posting at certain times ensures that your consumers are on the social channels at that given time of day. With that being said, this increasing interaction with your audience, will increase your likes, follows, and comments on your post. By using hourly breakdowns, you can see how your ads perform at different times of the day. This will allow you to understand which times gain more engagement, and therefore, shift your posting time in the future. You can also choose to view hourly breakdowns of your reports in either your ad accounts time zone or the ad viewers time zone. This allows you to understand your audience members who may be in a different time zone than you and your company. 

Know you know! 

Research: https://www.facebook.com/business/help/510910008975690?id=369013183583436
 

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