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How to fix the 5 content Marketing mistakes you might be making

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How to fix the 5 content Marketing mistakes you might be making

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.

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Summary:

Everybody and their mother now has a smartphone, but that doesn't mean everybody and their mother is an expert, or even competent, smartphone user.

Everybody and their mother now has a smartphone, but that doesn't mean everybody and their mother is an expert, or even competent, smartphone user. When popular trends or patterns take off, the masses usually follow - for better or worse.

Remember when "twerking" took over the world and then that girl twerked herself on fire? Oh right, that was a hoax (why did you have to ruin a perfectly good example, Jimmy Kimmel?). However, the point remains; just because a large group of people is doing the same thing doesn't mean they are doing well.

Enter content marketing, the digital darling of 2013. According to  WordPress, just one (albeit huge) content management platform, users are producing 41 million new posts and 541 million comments per month. That's without including the other major content platforms or anything fully customized. That's a lot of content. Suffice to say when it comes to content marketing, everybody is doing it. Or at least everybody is trying.

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