Mobile Marketing

“If your plans don’t include mobile, your plans are not finished”

Wendy Clark (SVP Coca-Cola)

It is vital that you take a mobile first approach to marketing. Why? Because Google says so. In their continued effort to improve user experience and search relevance, Google implemented an algorithm update in 2015 that penalizes websites that are not mobile friendly. Although this may appear to be a little draconian, it’s actually a good thing for businesses in general.

With Smartphone usage surpassing desktop and laptop, it makes sense to connect with your potential customer on a device with which they have a deep emotional connection. If in doubt, find an iPhone user and ask them to swap phones.

In addition, to wisely following Google’s ‘advice’, there are other strategic reasons for adopting a mobile-first approach when drafting your marketing strategy. Mobile marketing is significantly underutilized, so your marketing investment will stretch a lot further and usually convert at a higher rate. This is naturally influenced by product, industry, and conversion objectives. Furthermore, companies like Facebook, have taken a mobile-first approach which provides unique opportunities for mobile marketers.

Mobile Marketing

On a side note, it will be very difficult to find a platform that has the targeting capabilities of Facebook. However, you can reach new audiences, in new markets, multiple times, throughout the customer journey (see micro-moments) with a good mobile marketing strategy. This can be done very cost-effectively and efficiently using state-of-the-art marketing technology that any good agency will have access to.

Warning: take advantage of the low-cost investment opportunities in mobile marketing as today’s bargain prices will increase in the next 12 to 18 months.

Find out more about Mobile Marketing

Get in touch with an expert today.

LET'S GET STARTED

Here are a few testimonials from our happy customers

"When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

Read More

Craig Cumberworth - President, Andover Bank
"I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

Read More

Chad Montgomery, Marketing Director - First Bank of Berne
"Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

Read More

Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust