Demand Side Platform
DSP refers to Demand Side Platform. It’s the platform used by Advertisers to set their campaigns and buy ads.
Demand Side Platforms (DSPs) have revolutionized how marketers access and leverage Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can effectively target them with the appropriate messaging based on real-time criterion, from geo-targeting (where they are), to their search history, to the device they are using (e.g. mobile).