Search Engine Optimization

Real SEO Solutions

When you search for something using Google, which results do you usually click on? Probably the top two, or maybe the third? If a site has relevant content and optimized landing pages, chances are you click-through on the first result and never look back (but unfortunately, there’s a lot of bad content out there). The point is, you rarely click on any links outside the top three, so that’s where the value lies for businesses. The process of getting your site and content to the top of the search results is called search engine optimization (SEO).

But wait, there’s more. It’s not as simple as choosing a word or phrase that best describes your business and optimizing for those terms. Let’s go back to your Google search for a second. Whatever it is that you were looking for, you searched based on what made sense to you. Not everybody searches the same way, which means great SEO solutions are as much about searcher intent as they are about your business. The key is figuring out how your target audience perceives your business and then hypothesizing how that perception might manifest in their search queries. If you think that sounds like guesswork, then you’d be right.

Search Engine Optimization

It's Hard, But We're Wizards

Like Harry Potter and Gandalf.

But seriously, why isn’t SEO an exact science? For starters, Google changes their algorithm almost daily and they don’t disclose the varying weights of key ranking factors. This means that SEO involves gathering as much information as possible and making some informed and educated guesses using other available sets of data.

Sounds pretty confusing, but lucky for you we’re experts. WSI’s SEO solutions include competitor analysis, keyword research, content audits and on-page optimization. This mix gives you the best shot at ranking for search terms that are relevant to your business and also backed up by real search data that suggest people are looking for you.

 

Find out more about Search Engine Optimization

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Here are a few testimonials from our happy customers

  • 1st-State-Bank-Logo

    "When 1st State Bank was contemplating getting involved with social media, we invited Eric from WSI to present to our board of directors to lay out a strategic vision for how we could participate as a bank..."

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    Margo Winieckie - Senior Vice President, 1st State Bank

  • Andover-logo-2018

    "When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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    Craig Cumberworth - President, Andover Bank

  • testimonial-FBB-logo

    "I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

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    Chad Montgomery, Markting Director - First Bank of Berne

  • testimonial-TB-logo

    "Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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    Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust

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