Marketing Analytics

Website and Marketing Analytics Made Easier

This is important. In a recent survey, 46 percent of marketers acknowledged that proving the Return on Investment (ROI) of their marketing activities was one of the greatest challenges they faced in the boardroom Why is that? See below.

This challenge goes way beyond website analytics. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversion points throughout the sales funnel.

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Using full-stack digital marketing analytics provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging, and email marketing, etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.

Without full-stack analytics, you are virtually guaranteed to miss critical insights and opportunities for improved marketing performance.

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Here are a few testimonials from our happy customers

  • Andover-logo-2018

    "When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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    Craig Cumberworth - President, Andover Bank

  • testimonial-FBB-logo

    "I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

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    Chad Montgomery, Marketing Director - First Bank of Berne

  • testimonial-TB-logo

    "Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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    Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust

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